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Selected work

Case Studies

A selection of digital products and transformation initiatives I've contributed to across e-commerce, platforms and AI-powered experiences.

  1. 01

    AI-Powered Search

    Helping website visitors discover information through contextual AI-generated answers and source links.

    My role
    Product Manager / Product Owner
    Focus
    AI-Powered Experience · Requirements · Testing · Launch
    View case study
  2. 02

    Custom Order Management System

    Centralising order management, fulfilment, delivery, returns and operational workflows across connected systems.

    My role
    Product Manager / Product Owner
    Focus
    Product Discovery · Enterprise Integrations · Product Delivery
    View case study
  3. 03

    Marketplace & Auctions

    Defining two B2B platforms through discovery, user journeys, design collaboration and product requirements.

    My role
    Product Manager / Product Owner
    Focus
    Product Discovery · MVP Definition · PRD & Handover
    View case study
  4. 04

    Virtual Try-On

    Bringing virtual eyewear try-on to e-commerce through product discovery, vendor evaluation and integration delivery.

    My role
    Product Manager / Product Owner
    Focus
    Vendor Evaluation · Product Discovery · Integration Delivery
    View case study
  5. 05

    Membership Digital Platform

    Transforming manual membership operations through connected website, member and administration experiences.

    My role
    Product Manager / Product Owner
    Focus
    Digital Transformation · Workflow Design · Product Delivery
    View case study